Drive campaign & merchandising optimization through deep analysis by brand, categories, and products​.
Incorporate your product hierarchy into the analysis for a deeper understanding of product performance across channels.
Drill into product categories for specific product performance, including offline purchases.
Product level attributes such as cost and profitability can also be incorporated in CJA in order to understand true product performance that includes return rates, gross margin, and cross channel orders. Are certain products purchased online driving a higher return rate than those same products purchased in store? If so, perhaps more detail in the PDP or better images/sizing information online could be the solution.