Apply flexible, non-destructive attribution to marketing touch points across all channels.
With Customer Journey Analytics, you can incorporate offline events into your analysis, providing a full picture of marketing effectiveness that includes offline AND online transactions, using any attribution window.
Customer Journey Analytics provided flexible attribution models that end users can apply to the data non-destructively to evaluate marketing performance in a multitude of ways. This is one example, where we can compare first touch and last touch in a unique way to understand which channels are better at finding, and which channels are better at closing.
Evaluating campaign performance using a multitude of attribution models can help you more efficiently determine marketing effectiveness.
