Uncover new audiences and proactively engage with the right experience, right from the analysis interface.
A simple right-click from within the analysis interface enables end users to isolate an audience either for further analysis or to send directly to external systems for activation.
This is an especially useful functionality in graphics, where identifying an audience overlap might provide an important opportunity to isolate an audience for further analysis. In this example, we might discover that we are spending money in multiple channels only to be reaching the same person multiple times.
Audiences can be defined on the fly in Customer Journey Analytics as we saw above, or identified by person-level attributes that exist in external systems that might be pre-defined based on demographics, psychographics, or even LTV or data model scores (or a combination of both). Either way, the flexibility is always there for audience identification and activation directly from the data in Customer Journey Analytics.