Understand the customer experience across every channel, including how returns and BOPIS orders influence additional in-store purchases.
How often are people interacting online before they have an in-store conversion? Or the mobile app?
This analysis, because it is stored at the person level and organized by time, can also get you to an understanding of whether or not people are interacting with your website while on property.
Answer the question: how often are people doing initial research on the website and then buying in another channel - and what is the timeline?
Understanding how much incremental revenue is generated from an in-store return can shed new light on the value of the in-store experience, even if the purpose is to return an online purchase.
Using advanced attribution that constrains the data to a session and then applying a time decay model to evaluate purchases made in store for specific products viewed online within a week, CJA provides a powerful way to determine the influence of online behavior on offline purchases.