FOR RETAIL
With increased personalized and omni-channel interactions, retailers need customer level insights, but today’s data ecosystem falls short in delivering those insights. Limitations with general-purpose BI solutions prevent retailers from gaining a unified, sequential view of the customer journey, hindering their ability to optimize and enhance shopping experiences.
Adobe Customer Journey Analytics closes critical data gaps by seamlessly ingesting, unifying, and analyzing cross-channel customer event data. Its no-code, AI-powered interface accelerates time-to-insight and action, driving unprecedented business outcomes.
Check out the video below to better understand the challenges with general-purpose BI solutions and why retailers need to modernize their customer analytics.